Marketing Seminar. 2017-18

Organized by the Department of Economics, today a very interesting Marketing Seminar was held at the Alborán School, given by Mr. Fernando Martín Ortega, from ESIC and aimed at students in the 2nd year of Baccalaureate who are studying Business Economics and Baccalaureate Arts.

Under the title “The new marketing. The customer experience ”, Don Fernando Martín introduced, in a pleasant way, our students in Marketing from the point of view of the current consumer, his behavior, his needs and his evolution.

It was a practical, varied, and fun seminar with a workshop included in which all the participants learned current techniques and trends.

Our students showed a lot of interest in everything exposed, especially in learning the resources and strategies used in marketing nowadays in view of the excess supply at hand.

The Marketing Director highlighted the importance of living a customer experience, of building relationships, through moments of contact, something that greatly attracted the students.

Said Seminar consisted of an initial conceptual part, to end with a practical case, in which they could apply all the real concepts and the main objectives of a Marketing Department in any sector.

An enriching and very educational experience that captured the attention of the attending students from beginning to end.