Marketing Seminar at ESIC. Course 2022-23

Organized by the Department of Economics of the Alborán College, on Friday, January 20, a very interesting Marketing Seminar took place at ESIC, in the Andalusia Technology Park, taught by Mr. Fernando Martín Ortega, ESIC Graduate and Postgraduate Professor.
Under the title "The power of marketing", Fernando Martín has introduced our 1st and 2nd year students of the Baccalaureate of Social Sciences, in a very entertaining way, to Marketing from the point of view of the current consumer, their behavior, their needs and its evolution after the warm welcome offered by Aitor Arostegui.

Said Seminar has consisted of an initial theoretical part, to end with a practical case, (design of a real marketing campaign for Gucci) in which they have been able to apply all the real concepts and the objectives learned.

As on other occasions, it has been a didactic Seminar and, moreover, fun, which has included a workshop in which all the participants have delved into the Marketing Mix instruments, focusing on the functional, technical and symbolic attributes of the product, all the elements of the distribution, and have differentiated the determining attribute. Our students have shown a lot of interest in everything exposed, especially in learning the techniques of "Street Marketing" and its high content of creativity, while they have enjoyed working as a team.

Fernando has highlighted the importance of humor, provocation, emotion and other tools to communicate, which guarantee memory, something that has greatly attracted the students. Likewise, in this stimulating session, he has explained the levels of Maslow's pyramid with current and playful examples. An enriching and very educational experience that has captured the attention of the attending students from beginning to end.

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