Workshop "Educating future consumers". 2022-23

Our 4th ESO and 1st Baccalaureate students have just attended an interesting workshop, organized by the Unión de Consumidores de Málaga, called “Educating future consumers”. This proposal has been designed to raise awareness among young people about the importance of adopting sustainable and responsible consumption habits.
The meeting was held electronically on May 9 and 11, and was subsidized by the Junta de Andalucía. The students had the opportunity to learn about the advertising techniques used today, and how they affect our purchasing decisions.
Cristina Burgos Ruiz, a technical expert from the Unión de Consumidores de Málaga, guided our students through the world of advertising, highlighting the value of the slogan and criticizing the sexism present in advertisements and gender role differences. In addition, Cristina also shared information about the new advertising channels and supports, and explained how feelings are used to attract consumers.
In short, this workshop has been a very complete and interesting experience for our students, which will help them to be more critical and aware when making purchase decisions in the future.

We are very grateful to the Unión de Consumidores de Málaga for organizing these valuable workshops.

To access the full gallery of images click click here.