XXVIII Cultural Week. Conference on personal branding. 2016-17

In the context of our Cultural Week, the Department of Economics has organized for today an attractive and interesting conference in which Mr. Fernando Martín, Aertec Marketing Director and ESIC professor, has introduced our students from 1st year of Baccalaureate the importance of properly managing our personal brand in Social Media and the Internet.

During the workshop, some of the most important aspects that have been addressed have been:

• What is digital identity and how important is it?
• What is the fingerprint?
• How should I manage my online reputation?
• The concept of personal branding.

A good opportunity to delve into all these aspects that are so important for your professional future.