Seminar on Marketing at ESIC Malaga. 2019-20

Organized by the Department of Economist Today, as in previous years, a very interesting Marketing Seminar has taken place at the ESIC headquarters in the Andalucía Technology Park. The same has been attended by the students of 1st and 2nd of the Undergraduate Degrees of Social and Artistic.

Don Fernando Martín Ortega, Marketing Director of Aertec and Professor of ESIC introduced our students to the Marketing-mix in a very didactic and entertaining way, emphasizing andn the customer experience. This meeting has also had a practical part, in which those present have been able to work on a specific case, with the aim of consolidating the concepts discussed.

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