Seminar on Marketing at ESIC. 2016-17

On February 7, the students of the 2nd Baccalaureate who are studying the subjects Business Economics, Image and Sound and the Artistic Baccalaureate visited ESIC, in Malaga, to attend a very interesting Seminar on Marketing.

Mrs. Cristina Porras was in charge of receiving us and in her presentation she highlighted the importance of skills, attitudes and languages ​​today. She also explained the concept of Personal Brand, something that interested the attendees a lot.

For his part, Mr. Fernando Martín Ortega introduced our students to Marketing from the point of view of the current consumer and its evolution. In an entertaining and educational way, he invited us to study the behavior and needs of consumers, something that is constantly changing, in a fun and rewarding day in which everyone learned various and current communication techniques. Our students showed special interest in learning the resources and techniques used in marketing today.

This workshop had a conceptual part and concluded with a practical case, in which they could apply everything they had learned. It was, in short, an enriching and very educational experience.